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Retail Bakeries and Donut Shops

SIC 5461 | NAICS 311811 & 722515

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Bakery Cafes  (view report)
Donut Shops  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Sosland Publishing
Bake Magazine

Monthly trade publication features news and information for retail bakery professionals, with topics covered in various issues of the magazine including managing your business, building your store's brand, developing effective pricing strategies, understanding key consumer trends, new food and beverage products, seasonal merchandising tips, and using technology to improve the bottom line.

First Research
Specialty Eateries
Specialty Food Stores

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Progressive Grocer
Bakery Operations Review

Annual survey provides insights into in-store bakery operations, with information provided including average sales per store, sales performance by product segment (e.g., breads and rolls, breakfast items, and desserts), net change in sales and profitability, comparative performance benchmarks, most profitable and most popular items, and hottest growth areas for in-store bakery products.

Packaged Facts
In-Store Bakeries: U.S. Market Trends

Comprehensive market research report provides a detailed analysis of the U.S. consumer market for baked goods products sold in in-store bakeries, with topics covered in the study including retail sales trends by product category and segment, types of suppliers, select supplier profiles, product, retail, and marketing trends, consumer demographics, and consumer dietary and nutritional preferences.

Mintel Group Ltd.
In-Store Bakeries - US

Market research report provides in-depth analysis of the U.S. in-store bakeries market, with information provided in the report including total number of in-store bakery departments, average weekly sales per in-store department, and historical and forecast retail sales for all products and by product segment (e.g., deserts, breads and rolls, and breakfast products) in both current and inflation-adjusted dollars.

International Dairy·Deli·Bakery Association
"What's In Store?" Annual Trends Report

Annual publication provides information on key trends and developments for in-store bakery, cheese, dairy, and deli foodservice departments, with the bakery department section including information on department sales growth trends, consumer demographics and preferences, and trends for specific product categories. Publication includes online access to over 150 downloadable tables and graphs.

John Wiley & Sons, Inc.
Opening & Operating a Retail Bakery

Comprehensive publication provides practical guidance on how to open and successfully operate a retail bakery, with topics covered including planning and resources, finding the right location, facility design and equipment, basic management systems, managing personnel, marketing the business, dealing with suppliers, enhancing productivity, product merchandising, and seasonal promotions.

Financial Benchmarking Data

Industry Financial Ratios
Retail Bakeries / Donut Shops  Search for "311811" and "722515"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Retail Bakeries  Search for "311811"

Annual financial statement analysis provides income statements, balance sheets, and key financial ratios for retail bakeries and bakery shops which make bakery products (e.g., breads, rolls, cakes, pies, pastries, bagels, and cookies) using flour-based recipes and on-site ovens and sell small quantities of these baked goods products directly to consumers for consumption on site or to go.

Compensation Surveys

Retail Bakery / Donut Shop / donut-shop

Free online service provides salary, bonus, and hourly wage data for selected job positions such as bakery manager, baker, pastry chef, cake decorator, bakery clerk, and cashier, with employers for which salary or hourly wage data is provided including Panera Bread Company, Dunkin' Donuts, Starbucks Corporation, Publix Super Markets, The Kroger Company, and Wal-Mart Stores, Inc.

U.S. Bureau of Labor Statistics

Annual wage survey provides hourly and annual wage data for personnel employed as bakers on a national, state, and major metropolitan area basis, with compensation data reported by industry for industries with the highest levels of employment (e.g., baked goods manufacturers, grocery stores, restaurants and other eating places, other general merchandise stores, and specialty food stores.)

Business Valuation Resources

Small Business Valuation Multiples

Retail Bakeries / Donut Shops

Comprehensive reference guide provides market-based business valuation multiples for companies that make bread, cakes, pies, pastries, donuts, bagels, and other baked goods using on-site ovens and sell small quantities of these products directly to consumers for consumption on site or to go.