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Promotional Products Distributors

SIC 5199 | NAICS 541890

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For guides to other industries, see our index of over 400 industries.




Industry Analysis, Statistics, Trends, and Forecasts


Promotional Products  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast


PPAI
Publications available from this organization include:

PPB Newslink / PPB Magazine
http://pubs.ppai.org/
Weekly newsletter and monthly magazine feature news and information for the promotional products industry, with topics covered in these publications including business news, management strategies, market trends, new products, association events and activities, and legislative updates and special features including the annual "Distributor Sales Report" published in the July issue of the magazine.

PPAI/ITR Economics Market Outlook Report
http://www.ppai.org/
Quarterly market outlook report analyzes current and forecast economic conditions and their impact on revenue growth trends for suppliers and distributors of promotional products and services, with data provided including historical and forecast sales indexes and year-over-year growth rates for member distributors on an aggregate basis and by distributor size for large and small distributors.

Distributor Sales Report
http://pubs.ppai.org/
Annual report published in the July issue of PPB Magazine analyzes overall distributor sales trends and also includes information on market share by distributor size, distributor profit experience for the most recent calendar year compared to the prior year, online sales contribution to distributor business, sales by product and program categories, and sales expectations for the current year.


First Research

Sales Promotion Services
http://www.firstresearch.com
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:
  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


Advertising Specialty Institute
Information resources available from this organization include:

Counselor Magazine
http://www.asicentral.com/
Monthly trade publication features news and information for advertising specialty distributor owners, executives, and salespeople, with topics covered in each issue of the magazine including apparel trends, promotional close-ups, management case studies, product reviews, and distributor profiles
and special features including the "State of the Industry" report published in the mid-July issue.

Industry Sales Report
http://www.asicentral.com/
Quarterly sales report compares sales for the most recent quarter on a quarterly and year-to-date basis to the same time periods in the prior year for trending purposes, and also provides a similar comparison of period results for the Counselor Confidence Index which is an indicator designed to measure the degree of optimism that distributors are experiencing in their business operations.

State of the Industry
http://www.asicentral.com/
Annual state of the industry report published in the mid-July issue of Counselor Magazine provides in-depth analysis of current conditions and trends in the industry and includes a ranking of the top distributors, with data provided for each distributor including five-year revenue growth trend, annual revenue for each of the last five years, total number of sales reps, and total number of customers.




Financial Benchmarking Data


Industry Financial Ratios
Advertising Specialty Distributors
http://www.bizminer.com  Search for "541890"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


First Research

Sales Promotion Services
http://www.firstresearch.com

Financial information section of this profile provides income statements, balance sheets, and financial ratios by company size based on net revenue for companies that provide promotional items that are custom branded with a customer name, logo, or marketing message, with examples of such  items including clothing, hats, pens, coffee cups, sports bottles, tote bags, magnets, stickers, and decals.




Compensation Surveys


Advertising Specialty Institute
Annual Compensation Survey
https://www.asicentral.com/

Annual compensation survey featured in the May issue of Advantages Magazine provides average and median annual earnings data for advertising specialty distributor sales professionals, and also includes information on their most common compensation plans (e.g., straight commission, salary plus commission, straight salary, commission plus bonus) and the top fringe benefits they receive.


PayScale
Advertising, Branding, and Sales Promotion / Promotional Products
http://www.payscale.com/advertising / promotional

Free online service provides median salary, bonus, and hourly wage data for selected job positions such as account manager, account executive, art director, graphic designer, and graphic artist, with employers for which salary or hourly wage data is provided including Advantage Sales & Marketing, LLC, Acosta Sales & Marketing Co., Inc., 4imprint, Inc., and Staples Promotional Products Division.




Business Valuation Resources


Small Business Valuation Multiples

Advertising Specialties Distributors
http://valuationresources.com/

Comprehensive reference guide provides market-based business valuation multiples for companies that provide promotional items that are custom branded with a customer name, logo, or marketing message, with examples of such items including clothing, hats, pens, bags, magnets, and decals.


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