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TV Stations and Television Broadcasting

SIC 4833 | NAICS 515120


The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.



For guides to other industries, see our index.





Industry Analysis, Trends, Statistics, and Forecasts



Television Broadcasting  (view report)
Cable Networks  (view report)

Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Market size and characteristics
  • Key statistics and ratios
  • Current performance
  • Operating conditions
  • Competitive landscape
  • Major companies
  • Five-year growth forecast


NAB
The Television Industry: A Market-by-Market Review
http://www.nabstore.com/
Annual research report provides a detailed analysis by designated market area (DMA), with information provided for each DMA including statistical and demographic data, comparison of DMA level data with national averages, historical and projected revenues, and television station and cable systems data.


TV Broadcast & Cable Networks
http://www.firstresearch.com

First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profile contents include:

  • Industry overview
  • Recent developments
  • Critical issues and challenges
  • Business trends and opportunities
  • Executive insights
  • Financial benchmarking data
  • Five-year growth forecast


Television Bureau of Advertising, Inc.
Information resources available from this trade association include:

TV Basics
http://www.tvb.org/
Online quick reference guide provides an overview of the commercial television business, with topics covered including consumer demographics and viewing habits, top ranked programs, commercial TV stations, advertising revenue sources, consumer targeting, and more.

Markets & Stations
http://www.tvb.org/
Online database provides market, station, and broadcast group profiles, with market profile data including DMA (designated market area) rank; demographic information; stations, affiliations, and primary channel websites; and a summary overview of the local economy and culture. All information is available free online.


GIA Research
Broadcasting Industry
http://www.strategyr.com/
Comprehensive report provides in-depth analysis of the radio and television broadcasting market in the U.S. and other countries, with topics covered including business sector overview; sources of revenue; service overview; major issues and trends; market penetration and reach; strategic corporate developments; and mergers and acquisitions. Summary description and detailed table of contents are available free online.

MarketResearch.Com
TV Stations and Television Broadcasting
https://www.marketresearch.com
In-depth market research reports include information on market size and segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; and more. Summary abstract and table of contents for each report can be viewed free online.



Financial Benchmarking Data



Industry Financial Ratios
Television Broadcasting
https://www.bizminer.com  Search for "515120"

Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.

  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios


NAB
Television Financial Report
http://www.nabstore.com/
Annual financial survey provides a comparative analysis of television station revenues, expenses, capital expenditures, and staffing levels, with survey data broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, and independent), revenue categories, and market size based on DMA rankings.

More Resources ››



Compensation Surveys


NAB
Television Compensation Report
http://www.nabstore.com/
Annual compensation survey provides detailed salary and benefits information for personnel employed by commercial television stations, with salary and benefits information broken out by primary station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, and independent), net revenue range, and census region.

More Resources ››



Business Valuation Resources


SNL Financial, LLC
Broadcast Industry Analysis
http://www.snl.com/
Subscription research service provides in-depth coverage of the TV broadcast business sector, with studies available from this service including the "TV Station Deals Databook". Summary descriptions of studies and other research available from this service can be viewed free online; free trial is available upon request.







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