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Radio Stations and Radio Broadcasting

SIC 4832 | NAICS 515112

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Radio Broadcasting  (view report)
Internet Radio Broadcasting  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Radio Advertising Bureau
Quarterly Reports / Revenue Trend Chart / revenuetrend
Quarterly reports provide spot, digital, off-air, and total industry revenue statistics for the most recent quarter and on a year-to-date basis with comparisons to the same periods in the prior year for year-over-year trending purposes. Revenue trend chart provides the same revenue data on an annual basis for the last five years. Current quarter and annual reports and prior quarter reports are available free online.

First Research
Radio Broadcasting and Programming

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Streamline RBR, Inc.
Radio & Television Business Report
Online trade publication provides business news, information, and analysis for these industries, with content sections including sales and marketing, media statistics, intelligence briefs, executive interviews, and deals and transactions. Selected content is available free online.

Information resources available from this organization include:

Investing in Radio® Market Report
Quarterly investment reference guide provides a market-by-market analysis for all Arbitron-rated markets, with information provided including market map and population, metro area rank, advertising revenue rank, five-year historical and forecast revenues, demographic and economic review, demographic breakdown, and a summary of the stations located in the market. Sample pages from guide can be viewed online.

Investing in Radio® Ownership Report
Annual information guide profiles commercial stations by owner for all Arbitron-rated markets, with information provided including Arbitron market and rank, station technical attributes, station acquisition information, programming format, estimated station revenues, estimated owner total revenues, ARB 12+ metro shares, and owner contact information. Sample pages from report can be viewed online.

Euromonitor International
Radio and TV in the US
Market research report analyzes key trends and future developments for the broadcast industry, with topics covered including industry overview, market trends, competitive environment, business prospects, and five-year revenue forecasts. Sample report and table of contents can be viewed free online.

BizMiner Market Analysis Reports
Radio Stations  Search for "515112"

Industry statistics available in this market analysis include total number of companies, total annual market volume and sales trends, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, metropolitan area, county, and zip code level. Sample national and local reports can be downloaded and viewed online.

Financial Benchmarking Data

Industry Financial Ratios
Radio Stations  Search for "515112"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

First Research
Radio Broadcasting and Programming

Financial information section of these profiles includes common-size income statement and balance sheet data and key financial ratios for the most recent annual reporting period, with average financial measures reported for all companies and by sales size range for small (under $5 million), medium ($5 million to $50 million), and large companies (over $50 million). Sample report can be downloaded and viewed online.

Compensation Surveys

U.S. Bureau of Labor Statistics
Occupational Employment and Wages - Radio Broadcasting
Occupational employment and wages survey provides hourly and annual wage data for occupations in this broadcasting sector on a national, state, and metro area basis, with statistical measures for national data including mean, median, and upper/lower quartiles and deciles. All information is available free online.

Business Valuation Resources

The Handbook of Advanced Business Valuation
Chapter 21 - Valuing Radio Broadcasting Companies
Robert F. Reilly and Robert P. Schweihs, McGraw-Hill, 1999
Chapter 21 addresses valuation issues, methods, and trends specific to valuing radio broadcasting companies. Chapter contents can be previewed online using's "Look Inside" feature.

The Handbook of Business Valuation
Chapter 26 - Valuing Radio and Cable TV Stations
Thomas L. West and Jeffrey D. Jones, John Wiley & Sons, 1999
Business valuation handbook includes a number of chapters which address valuation issues for specific industries, with Chapter 26 covering radio and cable TV stations. Chapter contents can be viewed online using's "Look Inside" feature.