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Tour Operators

SIC 4725 | NAICS 561520

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Tour Operators  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

National Tour Association
Information resources available from this trade association include:

Courier Magazine
Monthly trade association publication features news and information for tour operators and suppliers and destination marketing organizations, with topics addressed in this publication including business trends, travel destinations, product development insights, case studies, legislative issues, and NTA news, activities, and events. Current and prior digital editions of the magazine are available online.

NTA Overview
Free online guide for speakers and presenters at NTA educational sessions provides a profile of the NTA's membership, with information provided in this section including age, gender, type of business, number of years in the travel industry, company size in annual revenues, types of customers served, types of travel packages offered, and important trends and issues in the packaged travel industry.

Research section content categories include operator statistics, member surveys, industry news and updates, program research, and NTA and travel market insights, with topics covered in NTA member surveys including product market categories, customer types, sales volume, booking timelines, tour types, and international packages. Resources included in this section are available to members only.

United States Tour Operators Association
Publications available from this trade association include:

Packaged Travel Index
Semiannual survey conducted by Research Now monitors the current and future traveling plans of U.S. residents with a passport and planning to take a trip or vacation in the next twelve months, with topics addressed in the survey including outlook for future traveling plans, participant attitudes and preferences, destinations and number of trips planned, and top reasons for traveling internationally.

Member Survey
Annual survey of active tour operator members provides insights on current trends and expectations for the year ahead, with topics covered in the survey including sales and passenger trends, staffing levels, travel agents as a source of business, key factors in consumer travel purchasing decisions, emerging destinations, and the growing importance of social media channels in marketing efforts.

Economic Impact Study
Biennial study of active tour operator members conducted by PwC measures the economic impact of this group in terms of sales and employment, with topics covered in the study including sales and employment trends and expectations for the year ahead, customer demographics and preferences, top destinations for travelers, and growing demand for experiential and culturally immersive tours.

PhoCusWright, Inc.
U.S. Online Travel Overview Report

Packaged travel section of this comprehensive annual study addresses key aspects of this segment of the U.S. travel market, with topics covered in this section including key findings, market overview and sizing, travel agent distribution, and online travel agents (OTAs) versus tour operator websites. Summary description, survey methodology, and detailed table of contents are available free online.

Financial Benchmarking Data

Industry Financial Ratios
Tour Operators  Search for "561520"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Tour Operators  Search for "561520"

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms that arrange, assemble, market, and conduct packaged and customized tours for groups and individuals, with tour packages often including lodging accommodations, meals, sightseeing trips, tickets to events and attractions, and requisite air, ground, or water transportation.

Compensation Surveys

U.S. Bureau of Labor Statistics
Travel Guides / Tour Guides and Escorts / tour-guides-and-escorts

Annual employment and wage statistics survey provides hourly and annual wage data for personnel who plan, organize, and conduct package and customized tours for groups and individuals, and who lead groups or individuals on sightseeing expeditions and through areas or places of interest such as historical sites, museums, art galleries, zoos, aquariums, botanical gardens, and nature preserves.

Tour Operator

Free online service provides salary and hourly wage rate data for job positions in this service sector such as operations manager, marketing manager, sales and marketing coordinator, and tour guide, with employers for which salary or wage data is provided including Abercrombie & Kent USA, LLC, Collette Travel Service, Inc., Explorica, Inc., Gate 1 Travel, Ltd., and The Mark Travel Corporation.

Business Valuation Resources