Travel Agents and Agencies
SIC 4724 | NAICS 561510
The following guide to market research and industry analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.
Select from the following sections to view available resources:
For guides to other industries, see our index.
Industry Analysis, Trends, Statistics, and Forecasts
Comprehensive market research reports provide in-depth industry analysis and five-year forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:
Travel Weekly Magazine
Annual subscriber survey examines trends in agency operations, with topics covered in the survey including sales trends, portion of home-based operations, average home-based revenue, sales by market segment, services fees and commissions, factors impacting agency operations, marketing approaches used to attract and keep clients, and importance of social media in marketing services.
First Research profiles cover key aspects of an industry's size, scope, and operations, and include a five-year revenue growth forecast. Profile contents include:
ASTA | NACTA
Independent Agents Report
Biennial survey of NACTA members jointly published by the ASTA and NACTA profiles the primarily home-based independent agent community, with topics covered in the survey including participant demographics and characteristics, sales and revenue information, commission structure, trends in operations, host agency and franchise relationships, and Global Distribution System (GDS) usage.
Publications available from this trade association include:
Travel Trends Index
U.S. Travel Outlook
U.S. Travel Forecast
Financial Benchmarking Data
https://www.bizminer.com Search for "561510"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
Financial Benchmarking Report
Annual financial benchmarking survey provides information on agency sales, net revenue, operating expenses, and profits, with survey data broken out by type of agency (e.g., independent agent, retail leisure, and corporate), company size based on annual revenue, and sales by service segment (e.g., ARC air-corporate, ARC air-leisure, cruise, tour and package, hotel, car rental, rail, and insurance).
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Labor and Compensation Report
Annual ASTA study provides compensation and benefits data for agency personnel, with salary data broken
out by experience level and management and sales responsibility, business type and number
U.S. Bureau of Labor Statistics
Travel Arrangement and Reservation Services
Annual employment and wage survey provides hourly and annual wage data on a national, state, and metropolitan area basis for personnel employed by companies that act as agents in selling, booking and arranging air and ground transportation, lodging accommodations, cruises, tours, event tickets, vacation packages, and other travel-related services for the general public and commercial clients.
Free online service provides median salary, bonus, and hourly wage data for selected job positions in this sector such as agency manager, counselor, consultant, agent, administrative assistant, and customer service representative, with employers for which compensation data is provided including Expedia, Inc., Carlson Wagonlit, BCD Travels, Protravel International, and Orbitz Worldwide, Inc.
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Business Valuation Resources
Small Business Valuation Multiples
Comprehensive reference guide provides market-based business valuation multiples for companies that act as agents in selling and arranging air and ground transportation, lodging accommodations, cruises, tours, event tickets, and vacation packages for the general public and commercial clients.