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Sporting Goods Manufacturers

SIC 3949 | NAICS 339920

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sporting and Athletic Goods Manufacturing  (view report)
Gym and Exercise Equipment Manufacturing  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

State of the Industry Report
Comprehensive annual study provides in-depth analysis of trends and issues affecting the sports and fitness industries, with topics covered in the study including manufacturer and retailer survey highlights, wholesale sales data, consumer spending trends, sports and fitness participation, and growth opportunities. Sample excerpts from the study including the executive summary and table of contents can be viewed free online.

Manufacturers' Sales by Category Report
Annual manufacturer sales report provides manufacturer shipments of sports and fitness products in wholesale dollars for over 30 product categories including athletic clothing and footwear, sports and fitness equipment, and licensed merchandise, with data provided including total shipments in wholesale dollars over the last four years, total wholesale dollars for each category, and net percentage change from prior year.

First Research
Sporting Goods Manufacturing
Fitness Equipment Manufacturing

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

SGI Market Facts - Sports Equipment
Annual market research study provides a detailed overview of the international sports equipment market and includes revenue and market share data for major sports equipment companies and brands, with company snapshots providing additional information for selected companies (e.g., brands, financials, news, stock price charts, financial ratios, and advertising expenditures). Detailed table of contents can be viewed free online.

Supplier Relations US, LLC
Sporting and Athletic Goods Manufacturing
Comprehensive report provides in-depth analysis of this manufacturing sector, with topics covered including supply, demand, and capacity utilization, historical shipments and revenue, forecast shipments, key financial data, capital expenditures, pricing and cost analysis, imports and exports, industry structure, competitive landscape, and more. Summary description and detailed table of contents are available free online.

Euromonitor International
Sports Goods in the US
Market research study analyzes key trends and developments for this product sector, with topics covered including market and production trends, competitive landscape, firm demographics, imports and exports, customers and suppliers, and historical and forecast production by product segment (e.g., ski, water, athletic, fishing, and other sports equipment). Sample report and detailed table of contents can be viewed free online.

Financial Benchmarking Data

Industry Financial Ratios
Sporting Goods Manufacturers  Search for "339920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

RMA Annual Statement Studies
Sporting and Athletic Goods Manufacturing  Search for "339920"

Annual financial statement analysis includes common-size income statements, balance sheets, and key financial ratios for firms in this sector. Print edition includes five years of historical data, with the most recent year's data broken down by net sales and total assets size range. Individual NAICS downloads which mirror the print edition format can be purchased online. Sample report can be viewed online.

Compensation Surveys

BizMiner Financial Analysis Reports
Sporting and Athletic Goods Manufacturers  Search for "339920 "
Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for firms in this sector, with reports available by sales size range on a national, state, and metropolitan area level. Sample national and local reports can be downloaded and viewed online.

ERI Economic Research Institute
Specialty Products Manufacturing Salary Survey
Annual survey provides compensation data for executive, salaried, and hourly personnel on a national and regional level, with product categories covered by the survey including jewelry, silverware, and plated ware; musical instruments; sporting goods and toys; and pencils, pens, and office and art supplies. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible online.

Business Valuation Resources

Small Business Valuation Multiples

Sporting Goods Manufacturers

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPSĀ®, with the primary focus on small companies priced at less than $1 million.