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Sporting Goods Manufacturers

SIC 3949 | NAICS 339920

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Sporting & Athletic Goods Manufacturing  (view report)
Gym & Exercise Equipment Manufacturing  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

State of the Industry Report
Comprehensive annual study provides in-depth analysis of trends and issues affecting the sports and fitness industries, with topics covered in the study including manufacturer and retailer survey highlights, wholesale sales data, consumer spending trends, sports and fitness participation, and growth opportunities. Sample excerpts from the study including the executive summary and table of contents can be viewed free online.

Manufacturers' Sales by Category Report
Annual manufacturer sales report provides manufacturer shipments of sports and fitness products in wholesale dollars for over 30 product categories including athletic clothing and footwear, sports and fitness equipment, and licensed merchandise, with data provided including total shipments in wholesale dollars over the last four years, total wholesale dollars for each category, and net percentage change from prior year.

SGI Market Facts - Sports Equipment
Annual market research study provides a detailed overview of the international sports equipment market and includes revenue and market share data for major sports equipment companies and brands, with company snapshots providing additional information for selected companies (e.g., brands, financials, news, stock price charts, financial ratios, and advertising expenditures). Detailed table of contents can be viewed free online.

Euromonitor International
Sports Goods in the US
Market research study analyzes key trends and developments for this product sector, with topics covered including market and production trends, competitive landscape, firm demographics, imports and exports, customers and suppliers, and historical and forecast production by product segment (e.g., ski, water, athletic, fishing, and other sports equipment). Sample report and detailed table of contents can be viewed free online.

Financial Benchmarking Data

Industry Financial Ratios
Sporting & Athletic Goods Manufacturers  Search for "339920"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Sporting & Athletic Goods / Gym & Exercise Equipment Manufacturing
(see links for individual reports)

Financial benchmarking section of these reports provides an analysis of income and expenses as a percentage of annual net sales for companies that manufacture (a) sporting and athletic goods such as gloves, balls, bats, racquets, clubs, helmets, skates, snowboards, and camping and fishing gear, and (b) exercise equipment such as elliptical machines, treadmills, exercise bikes, and free weights.

Compensation Surveys

Compensation resources available from this trade association include:

Sporting Goods Manufacturing
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as marketing director, design engineer, mechanical engineer, production supervisor, and machinist, with employers for which data is provided including Nike, Inc., Adidas America, Inc., K2 Inc., Wilson SportingGoods Co., Rawlings SportingGoods Company, Inc., and Taylor Made Golf Company, Inc.

Outdoor Gear & Equipment Manufacturing
Free online service provides median salary, bonus, and hourly wage rate data for job positions such as marketing manager, product development engineer, mechanical engineer, graphic designer, and industrial designer, with employers for which compensation data is provided including Bushnell Inc., Vista Outdoor, Inc., Outdoor Research, Inc., Cascade Designs, Inc., and CamelBak Products, LLC.

Business Valuation Resources

Small Business Valuation Multiples

Sporting Goods Manufacturers

Comprehensive reference guide provides market-based valuation multiples for small businesses that manufacture products such as baseball, basketball, football, golf, and tennis equipment, snow sports equipment, fishing, hiking, and hunting gear and supplies, and gym, exercise, and fitness equipment.