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Magazine Publishing and Publishers
SIC 2721 / NAICS 511120
The following resource guide provides sources for industry information including
industry trends and statistics, financial ratios, salary surveys, and more.
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For resource guides specific to other industries, see
Industry Information Resources which covers
over 400 individual industries.

Magazine Publishers
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent
news and developments, industry trends, risks, and opportunities, and include
a five-year industry forecast. Profiles are updated quarterly and include:
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firstresearch.com/industry-profiles |
Magazine Publishers of America
MPA Magazine Handbook
http://www.magazine.org/research/
Comprehensive reference source for information about consumer magazines includes
facts and statistics about all aspects of the industry, as well as answers to
frequently asked questions. Available free online.

Magazine and Periodical Publishing
http://www.ibisworld.com
Report provides in-depth analysis and a five-year industry forecast, with special
focus on the underlying structure and the external forces and interrelationships
that drive an industry. Report sections include:
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ibisworld.com/market-research |
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Publishing, Except Software
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number
and types of jobs, education and training, wages and earnings, employment outlook,
and sources for additional information. All information is free online.
BizMiner
Industry Market Statistics
http://www.bizminer.com
Industry statistics include market volume, number of firms, annual sales and sales
trends, sales per employee, staffing and employment trends, business start up
activity and failure rates, and other business statistics and information on a
national, state, and metro area level.
More Industry Research and Analysis
For more industry research and analysis available from Standard & Poor's, IBISWorld,
Dun & Bradstreet, and other sources which cover a wide variety of industries,
see Industry Overview, Issues, Trends, and Outlook.
Magazine Publishers of America
Financial Survey of Consumer Magazines
http://www.magazine.org/research/
Annual report provides key trends against which publishers can benchmark their
magazines or a group of magazines against the industry as a whole, and analyze
individual data points as they fluctuated year-to-year and over the five-year
period.
BizMiner
Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements with expense
detail, balance sheets, and key business and financial ratios. Available in all
firms, small business, sole proprietor, and business start up versions.
Folio: Magazine
Editorial Management Salary Survey
http://www.foliomag.com/ Select "Advanced
Search - Topics: Salary"
Annual salary survey and salary calculator for full-time professionals who indicated
their job functions are best described as editorial director or editor in chief,
editor or executive editor, managing editor, or senior editor. Available free
online.
Folio: Magazine
Advertising Sales Salary Survey
http://www.foliomag.com/ Select "Advanced
Search - Topics: Salary"
Annual salary survey and salary calculator for full-time magazine professionals
who indicated their job functions are best described as advertising sales director;
advertising sales or regional manager; advertising salesperson, account executive,
or category manager. Available free online.
Folio: Magazine
Art / Production Salary Survey
http://www.foliomag.com/ Select "Advanced
Search - Topics: Salary"
Annual salary survey and salary calculator for full-time magazine professionals
who indicated their job functions are best described as production director or
top production executive, production manager, or art director. Available free
online.
Folio: Magazine
Circulation Salary Survey
http://www.foliomag.com/ Select "Advanced
Search - Topics: Salary"
Annual salary survey and salary calculator for full-time magazine professionals
who indicated their job functions are best described as circulation director or
top circulation executive, circulation manager, or circulation associate/assistant.
Available free online.
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Publishing, Except Software
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, number
and types of jobs, education and training, wages and earnings, employment outlook,
and sources for additional information. All information is free online.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics
http://www.bls.gov/oes/current/oessrci.htm
Employment and hourly and annual wage estimates by industry and job position on
a national basis. All data is free online.
More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, Salary.com, and
other sources covering a wide variety of industries, see Compensation
and Salary Surveys.
Back To Top
Folio: Magazine
M and A and Finance
http://www.foliomag.com/m-and-a-and-finance
Provides information on M&A activity for the magazine industry, including: annual
reports on the top deals; the demand and supply for magazine properties; quarterly
trends in M&A activity in both volume and value; reports on the latest M&A trends
for magazines; and more. Available free online.
Small Business Valuation Formula Multiples
Book, Magazine, and Newspaper Publishers
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for book, magazine,
and newspaper publishers and more than 190 other industries. Valuation multiples
are derived from market transactions as reported by BIZCOMPS®, with the primary
focus on small companies priced at less than $1 million.
BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 14,500 private company sales transactions by SIC Code, NAICS
Code, or business description for comparable sales data. Data can be purchased as a single report or by subscription.
More Business Sales Transaction Data
For more business sales transaction data available from BIZCOMPS®, Done Deals, Public Stats™, and other sources
for a wide range of industries, see Business Valuation Multiples and
Merger & Acquisition Transaction Data.
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