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Magazine Publishing and Publishers

SIC 2721  /  NAICS 511120 


The following guide to industry information, research, and analysis provides sources
for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll down the page below to see a
complete listing of available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For resource guides specific to other industries, see the "Industry Resources" section of this site which provides resource guides for over 400 industries.



Industry Analysis, Statistics, Trends, and Forecasts


Industry Research Reports
Magazine and Periodical Publishing
http://www.ibisworld.com

Reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report sections include:


Sample report is available free online.

Magazine Publishers of America
Research and Publications
http://www.magazine.org/research-publications
Research section provides a comprehensive selection of reports and studies covering various aspects of the magazine industry, including advertising, digital trends, social media, readership, circulation, and more. All information can be viewed free online.

Magazine Publishers
http://www.firstresearch.com

Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, business trends, risks, and opportunities, and include a five-year growth forecast. Profiles are updated quarterly and include:


Sample report is available free online.

More Resources:
http://valuationresources.com/IndustryOutlook.htm.





ValuSource.com


Financial Information and Financial Ratios


Industry Financial Ratios
Magazine Publishers
http://www.bizminer.com  Search for "511120"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Reports are available by sales size range and in sole proprietor and business start up versions. Sample financial statement reports with detailed financial ratio analysis can be viewed free online.

Magazine Publishers of America
Financial Survey
http://www.magazine.org/mpa-financial-survey
Annual financial survey provides financial and operating data for magazine publishers on a magazine title level, with categories covered including circulation statistics, revenues, expenses, and supplementary print and digital data. Contact association for more information; survey is available to participating members only.

More Resources:
http://valuationresources.com/FinancialBenchmarking.htm.





KeyValueData.com


Compensation and Salary Surveys


Folio: Magazine
Salary Surveys
http://www.foliomag.com/  Search for respective survey title
Salary surveys are conducted annually for the following magazine departments: editorial; advertising sales, production and art, and circulation. Articles summarizing the survey results for each department are accessible free online.

Magazine Publishers of America
ABM/MPA Compensation Survey
http://www.magazine.org/benchmarking-and-survey-research
Annual compensation survey provides salary, bonus, long-term incentive,  and total direct compensation data for media professionals, with data measures provided for each position including mean, median, upper/lower quartiles, and upper/lower deciles. Contact association for more information; survey is available to participating members only

ERI Economic Research Institute
Publications and Media Salary Survey
http://salary-surveys.erieri.com/
Salary survey provides compensation data for executive, management, and hourly personnel on a national and state level by company size. Complete listing of job positions included in the survey and sample pages for selected job positions are accessible free online.

More Resources:
http://valuationresources.com/CompensationSurveys.htm.





ValuSource.com


Business Valuation Resources


Folio: Magazine
M and A and Finance
http://www.foliomag.com/m-and-a-and-finance
Provides information on merger and acquisition activity for the magazine industry, including annual reports on the top deals; the demand and supply for magazine properties; quarterly trends in merger and acquisition activity in both volume and value; and reports on the latest merger and acquisition trends for magazines. All articles are free online.

Small Business Valuation Formula Multiples
Book, Magazine, and Newspaper Publishers
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for book, magazine, and newspaper publishers and more than 200 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search private company sales transactions by industry code or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples.


More Resources:
http://valuationresources.com/ValuationMultiples.htm.



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IBISWorld reports provide in-depth industry analysis and five-year forecasts for over 700 industries.


Report sections include:


Key industry statistics


Market size, scope,
and characteristics


▪ Current conditions and current and historical performance


Competitive landscape


Major companies and market share


Key risk and success factors


Five-year forecast with forecast analysis





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