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Magazine Publishing and Publishers

SIC 2721  /  NAICS 511120

The following resource guide provides sources for industry information including industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following resource categories or scroll down the page below to see a complete listing of all available resources:

Industry Overview, Issues, Trends and Outlook

Industry Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.

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Industry Overview, Issues, Trends, and Outlook

First Research Industry Profiles
Magazine Publishers
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:

First Research Industry Profiles

Magazine Publishers of America
MPA Magazine Handbook
http://www.magazine.org/research/
Comprehensive reference source for information about consumer magazines includes facts and statistics about all aspects of the industry, as well as answers to frequently asked questions. Available free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Publishing, Except Software
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, working conditions, employment, occupations, training and advancement, earnings and benefits, employment outlook, and sources for additional information.

BizMiner
Industry Market Research Statistics
http://www.bizminer
Industry statistics include market volume, number of firms, annual sales and sales trends, sales per employee, staffing and employment trends, business startup activity and failure rates, and other business information and statistics on a national, state, and metro area level.

Industry Research Studies and Reports
For more research and analysis available from Standard & Poor's, IBISWorld, Dun & Bradstreet, and other sources which cover a wide variety of industries, see Industry Overview, Issues, Trends, and Outlook.


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Industry Financial Information and Financial Ratios

Magazine Publishers of America
Financial Survey of Consumer Magazines
http://www.magazine.org/research/
Annual report provides key trends against which publishers can benchmark their magazines or a group of magazines against the industry as a whole, and analyze individual data points as they fluctuated year-to-year and over the five-year period.

BizMiner
Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements, balance sheets, and key financial ratios. Income statement includes expense detail in dollars and as a percentage of sales. Available in all firms, small business, sole proprietor, and business start up versions.

Industry Financial Analysis Reports
For more analysis and ratios available from Fintel Metrics, RMA Annual Statement Studies, and other sources covering a wide range of industries, see Industry Financial Information and Financial Ratios.


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Compensation and Salary Surveys

Folio: Magazine
Editorial Management Salary Survey
http://www.foliomag.com/  Select "Advanced Search - Topics: Salary"
Annual salary survey and salary calculator for full-time professionals who indicated their job functions are best described as editorial director or editor in chief, editor or executive editor, managing editor, or senior editor. Available free online.

Folio: Magazine
Advertising Sales Salary Survey
http://www.foliomag.com/  Select "Advanced Search - Topics: Salary"
Annual salary survey and salary calculator for full-time magazine professionals who indicated their job functions are best described as advertising sales director; advertising sales or regional manager; advertising salesperson, account executive, or category manager. Available free online.

Folio: Magazine
Art / Production Salary Survey
http://www.foliomag.com/  Select "Advanced Search - Topics: Salary"
Annual salary survey and salary calculator for full-time magazine professionals who indicated their job functions are best described as production director or top production executive, production manager, or art director. Available free online.

Folio: Magazine
Circulation Salary Survey
http://www.foliomag.com/  Select "Advanced Search - Topics: Salary"
Annual salary survey and salary calculator for full-time magazine professionals who indicated their job functions are best described as circulation director or top circulation executive, circulation manager, or circulation associate/assistant. Available free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Publishing, Except Software
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, working conditions, employment, occupations, training and advancement, earnings and benefits, employment outlook, and sources for additional information. All information is free online.

Compensation and Salary Survey Data

For compensation and salary survey data available from Economic Research Institute, Salary.com, and other sources covering a wide variety of industries, see Compensation and Salary Surveys.


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Business Valuation Resources

Folio: Magazine
Mergers & Acquisitions
http://www.foliochannels.com/channels/JEGI/
Provides information on M&A activity for the magazine industry, including: annual reports on the top deals; the demand and supply for magazine properties; quarterly trends in M&A activity in both volume and value; reports on the latest M&A trends for magazines; and more. Available free online.

Small Business Valuation Formula Multiples
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for more than 190 industries, including this industry. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

M&A Transaction Data and Valuation Multiples

For M&A transaction data and valuation multiples available from BIZCOMPS®, Pratt's Stats®, Done Deals, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.


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