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Magazine Publishing and Publishers

SIC 2721  /  NAICS 511120

The following guide provides sources for industry information and analysis including industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following resource categories or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources


For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Magazine and Periodical Publishing
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast, with special focus on the underlying structure and the external forces and relationships that affect an industry. Report sections include:


Magazine Publishers of America
MPA Magazine Handbook
http://www.magazine.org/research/
Comprehensive reference source for various aspects of the consumer magazine industry, with topics covered including advertising, digital trends, audience, readership, circulation, and more. Publication is accessible free online.

Magazine Publishers
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Publishing, Except Software
http://www.bls.gov/oco/cg/cgs013.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

MarketResearch.com
Industry Market Research Reports
http://www.marketresearch.com
In-depth market research reports include information on market size and market segmentation; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

BizMiner
Industry Market Analysis
Magazine Publishers
http://www.bizminer.com  Select "SIC Drilldown - Manufacturing - 2721"
Industry statistics include market size and market share by sales class and segment, number of companies, annual sales and sales trends, sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample reports are accessible free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's,
Dun & Bradstreet, and other sources—including key business statistics, market research and analysis, business trends and forecasts, and more—for a wide variety of industries, see Industry Overview, Issues, Trends, and Outlook.




Industry Financial Information and Financial Ratios


BizMiner
Industry Financial Ratios
Magazine Publishers
http://www.bizminer.com  Select "SIC Drilldown - Manufacturing - 2721"
Five-year comparative financial analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Financial statements and ratios are available by sales size range for all firms, and also in small business, sole proprietor, and business start up versions. Sample reports are accessible free online.

Magazine Publishers of America
Financial Survey of Consumer Magazines
http://www.magazine.org/
Annual report provides key trends against which publishers can benchmark their magazines or a group of magazines against the industry as a whole, and analyze individual data points as they fluctuated year-to-year and over the five-year period. Contact association for more information; available to members only.

More Industry Financial Analysis
For more financial analysis available from RMA Annual Statement Studies, Integra Information, and other sources—including financial statements, financial ratios, and other key performance measures—covering a wide range of industries, see Industry Financial Information and Financial Ratios.




Compensation and Salary Surveys


Folio: Magazine
Salary Surveys
http://www.foliomag.com/  Search for respective survey title
Salary surveys are conducted annually for the following departments: editorial; advertising sales, production and art, and circulation. Articles summarizing the survey results for each department are accessible free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Publishing, Except Software
http://www.bls.gov/oco/cg/cgs013.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics -
Newspaper, Periodical, Book, and Directory Publishers
http://www.bls.gov/oes/current/naics4_511100.htm
Annual survey provides wage and salary data by job position on a national basis. All data is free online.

BizMiner
Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range for all firms, and also in small business, sole proprietor, and business start up versions. Sample reports are accessible free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, Salary.com, and other sources covering a wide variety of industries, see Compensation and Salary Surveys.




Business Valuation Resources


Folio: Magazine
M and A and Finance
http://www.foliomag.com/m-and-a-and-finance
Provides information on merger and acquisition activity for the magazine industry, including annual reports on the top deals; the demand and supply for magazine properties; quarterly trends in merger and acquisition activity in both volume and value; and reports on the latest merger and acquisition trends for magazines. All articles are free online.

Small Business Valuation Formula Multiples
Book, Magazine, and Newspaper Publishers
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for book, magazine, and newspaper publishers and more than 190 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 14,500 private company sales transactions by SIC Code, NAICS Code, or business description for comparable sales data including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sales Transaction Data
For more business sales transaction data available from BIZCOMPS®, Done Deals, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.






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