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Magazine Publishers

SIC 2721 | NAICS 511120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following sections or scroll below to view available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For guides to other industries, see our index of over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Magazine & Periodical Publishing  (view report)
Book, Magazine & Newspaper Distributors  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

  • Key statistics
  • Market size and characteristics
  • Current performance
  • Competitive landscape
  • Major companies
  • Key risk and success factors
  • Five-year growth forecast

Information resources available from this trade association include:

Media Factbook
Annual media factbook provides a comprehensive overview of the industry, with contents sections including readership and reach, engagement, accountability, marketing mix modeling, digital, and advertising and distribution metrics. Most recent edition of the factbook can be viewed free online.

Research & Publications
"Research & Publications" section provides an extensive selection of reports and studies covering various aspects of the industry, with topics covered including advertising, digital trends, social media, readership, circulation, and more. All information can be viewed free online.

First Research
Magazine Publishers

First Research profiles provide analysis, statistics, and forecasts for a wide range of industries, with content sections including industry overview, recent developments, issues and challenges, business trends and opportunities, leading companies, executive insights, financial benchmarking information, and 5-year revenue growth forecast. Profiles are updated monthly; sample report is available online.

Access Intelligence, LLC
Folio Magazine
Monthly trade publication features news, information, and analysis for the magazine publishing industry, with content sections including sales and marketing, design and production, e-media and technology, M&A and finance, and more. Selected articles from current and prior issues are available online.

Pew Research Center
State of the News Media: Magazines
Annual research report provides in-depth analysis of the current state of the industry, with content sections including a main essay section, data section with additional downloadable detailed data, and a glossary of commonly-used terms. Current and previous reports can be viewed free online.

Information resources available from this trade association include:

Magazine World
International trade association publication features news and information for publishers, executives, and suppliers, with content sections including global news, trends and developments, new product launches, association and member profiles, and more. Quarterly digital editions are available online.

FIPP World Magazine Trends
Annual publication provides key industry data on a global, regional, and country basis for consumer and B2B publications, with content sections including number of publishers, circulation revenues, total copies sold or distributed, revenue sources, sales distribution breakdown, and internet and mobile penetration.

Financial Benchmarking Data

Industry Financial Ratios
Magazine Publishers  Search for "511120"
Five-year financial statement analysis includes income statements, balance sheets, and key financial ratios, with data available by sales size range on a national, state, and metro area level.
  • Income and expense detail in dollars and percentages
  • Balance sheets in dollars and percentages
  • Cash flow analysis
  • Liquidity and working capital ratios
  • Profitability and return on investment ratios
  • Asset turnover and efficiency ratios
  • Capital structure and debt service ratios

Financial Survey
Financial survey provides financial and operating benchmarking data for publishers on a publication level, with categories covered including circulation statistics, revenues, expenses, and supplementary print and digital data. Survey is available to participating members only; contact association for more information.

Compensation Surveys

Folio Magazine
Salary Surveys  Search for above title
Salary surveys which provide compensation data for job positions in various publisher departments (e.g., editorial; advertising sales; production and art; and circulation and audience development) are published in this trade publication on a periodic basis, with all articles available free online.

Business Valuation Resources

Small Business Valuation Multiples

Book, Magazine, and Newspaper Publishers

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.