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Magazine Publishers

SIC 2721 | NAICS 511120

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.

Select from the following page sections or scroll below to see a complete listing of available resources:

Industry Analysis, Statistics, Trends, and Forecasts

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources

For resource guides specific to other industries, see our index which lists resource guides by SIC code for over 400 industries.

Industry Analysis, Statistics, Trends, and Forecasts

Magazine and Periodical Publishing  (view report)

Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. Report contents include:

Sample report is available online.

Information resources available from this trade association include:

Media Factbook
Annual media factbook provides a comprehensive overview of the industry, with contents sections including readership and reach, engagement, accountability, marketing mix modeling, digital, and advertising and distribution metrics. Most recent edition of the factbook can be viewed free online.

Research & Publications
"Research & Publications" section provides an extensive selection of reports and studies covering various aspects of the industry, with topics covered including advertising, digital trends, social media, readership, circulation, and more. All information can be viewed free online.

Magazine Publishers

First Research profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, business challenges, issues, trends, and opportunities, and include a five-year revenue growth forecast. Profiles are updated quarterly and include:

Sample report is available online.

Access Intelligence, LLC
Folio Magazine
Monthly trade publication features news, information, and analysis for the magazine publishing industry, with content sections including sales and marketing, design and production, e-media and technology, M&A and finance, and more. Selected articles from current and prior issues are available online.

Pew Research Center
State of the News Media: Magazines  Select report sections from drop-down menu options
Annual research report provides in-depth analysis of the current state of the industry, with content sections including a main essay section, data section with additional downloadable detailed data, and a glossary of commonly-used terms. Current and previous reports can be viewed free online.

Information resources available from this trade association include:

Magazine World
International trade association publication features news and information for publishers, executives, and suppliers, with content sections including global news, trends and developments, new product launches, association and member profiles, and more. Quarterly digital editions are available online.

FIPP World Magazine Trends
Annual publication provides key industry data on a global, regional, and country basis for consumer and B2B publications, with content sections including number of publishers, circulation revenues, total copies sold or distributed, revenue sources, sales distribution breakdown, and internet and mobile penetration.

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Financial Benchmarking Data

Industry Financial Ratios
Magazine Publishers  Search for "511120"

Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow analysis, and key financial and operating ratios, with detailed benchmarking data available by sales size range on a national, state, and metropolitan area level.

Sample reports are available online.

Financial Survey
Financial survey provides financial and operating benchmarking data for publishers on a publication level, with categories covered including circulation statistics, revenues, expenses, and supplementary print and digital data. Survey is available to participating members only; contact association for more information.

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Compensation and Salary Surveys

Folio Magazine
Salary Surveys  Search for above title
Salary surveys which provide compensation data for job positions in various publisher departments (e.g., editorial; advertising sales; production and art; and circulation and audience development) are published in this trade publication on a periodic basis, with all articles available free online.

American Business Media / MPA
ABM/MPA Compensation Survey / mpa/benchmarking
Annual compensation survey provides base salary, bonus, long-term incentive, and total direct compensation data for media professionals, with compensation data measures provided for each job position including mean, median, upper/lower quartiles, and upper/lower deciles. Survey results are available to participating ABM and MPA members only; contact associations for more information;

More Resources ››

Business Valuation Resources

Folio Magazine
M&A and Finance
Articles included in this section provide information on merger and acquisition activity for the magazine publishing business, with editorial content including annual reports on the top deals, demand and supply for specific business sectors, quarterly trends in merger and acquisition activity in both volume and value, and reports on the latest merger and acquisition trends. All articles can be viewed free online.

Small Business Valuation Formula Multiples
Book, Magazine, and Newspaper Publishers

Comprehensive reference guide provides market-based business valuation multiples for small businesses in more than 200 industries. Valuation multiples are derived from actual business sales transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

Private Company Sales Transactions
Pratt's Stats® | BIZCOMPS®
Free "Visitor Search" allows users to search private company sales transactions by business description for comparable business sales transaction data, including revenue, earnings, and EBITDA multiples.

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Related Industries:
Book Stores and Shops
Book Publishers
College Stores and Bookstores
Newspaper Publishers

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