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Newspaper Publishing and Publishers

SIC 2711  /  NAICS 511110

The following guide to industry information, research, and analysis provides sources for industry trends and statistics, financial ratios, salary surveys, and more.


Select from the following resource categories or scroll down the page below for a complete listing of all available resources:

Industry Overview, Issues, Trends and Outlook

Financial Information and Financial Ratios

Compensation and Salary Surveys

Business Valuation Resources



For resource guides specific to other industries, see Industry Information Resources which covers over 400 individual industries.



Industry Overview, Issues, Trends, and Outlook


Newspapers and News Organizations
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments, industry trends, risks, and opportunities, and include a five-year industry forecast. Profiles are updated quarterly and include:


Newspaper Association of America
Trends and Numbers
http://www.naa.org/TrendsandNumbers.aspx
Various sections provide information on consumers, audience profiles, readership, newspaper websites, advertising expenditures, circulation expenditures, and total paid circulation. All information is accessible free online.

Newspaper Publishing
http://www.ibisworld.com
Reports provide in-depth industry analysis and a five-year industry forecast, with special focus on the underlying structure and external forces and relationships that affect an industry and its performance. Report sections include:


BIA Financial Network
Investing in Newspaper Market Report
http://www.bia.com/publications_reference_news.asp
Report profiles both daily and weekly newspapers and includes historical and projected market demographic and economic statistical data, circulation detail, and estimated circulation, advertising, and total revenues by DMA (designated market area). Sample market report is available free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Publishing, Except Software
http://www.bls.gov/oco/cg/cgs013.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

Industry Market Research Reports
http://www.marketresearch.com
In-depth business market research reports include information on market size and market segmentation; marketing strategy; product and market forecasts; business trends, risks, and opportunities; key participant profiles; market share data; and more. Summary abstract and detailed table of contents for each market research report is accessible free online.

Industry Market Analysis Reports
Newspaper Publishers
http://www.bizminer.com  Select "Manufacturing - 2711"
Industry statistics include industry sales and sales trends, market size and market share by sales class, average company sales and sales per employee, staffing and employment trends, business start up activity and failure rates, and other business statistics on a national, state, and metropolitan area level. Sample market analysis reports can be viewed free online.

More Industry Research and Analysis
For more business research and analysis available from Standard & Poor's, Freedonia, Euromonitor, Dun & Bradstreet, and other sources—including key business statistics, market research and analysis, and business trends and forecasts for a wide range of industries, see Industry Overview, Issues, Trends, and Outlook.




Financial Information and Financial Ratios


Industry Financial Ratios
Newspaper Publishers
http://www.bizminer.com  Select "Manufacturing - 2711"
Five-year comparative financial statement analysis includes income statements with expense detail, balance sheets, cash flow statements, and key business and financial ratios. Reports are available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample reports with detailed financial ratio analysis can be viewed free online.

Inland Press Association
Information resources available from this organization include:

Inland/INFE National Cost and Revenue Study for Daily Newspapers
http://www.inlandpress.org/research/
Industry-wide survey prepared to assemble and analyze cost and revenue figures for newspapers in all circulation categories.

Traditional Wisdom
http://www.inlandpress.org/research/traditional_wisdom/
"Traditional Wisdom" are benchmarks developed over many years and commonly accepted as the industry standard. The Inland/INFE National Cost and Revenue Study for Daily Newspapers tests the validity of those standards and shows what the "real" rule of thumb should be for a certain circulation newspaper. Available free online.


More Industry Financial Analysis
For more business financial information and analysis available from Integra Information, RMA Annual Financial Statement Studies, and other sources—including financial statements, financial ratios, and other key performance indicators and benchmarks for a wide range of industries, see Industry Financial Information and Financial Ratios.




Compensation and Salary Surveys


Inland Press Association
Newspaper Industry Compensation Survey
http://www.inlandpress.org/research/
Annual study covers the pay levels and pay practices of newspapers in the United States and Canada. It provides comprehensive pay data that enables newspapers to compare their compensation levels geographically, by circulation size and with the newspaper industry as a whole.

ERI Economic Research Institute
Publications and Media Salary Survey
http://salary-surveys.erieri.com/
Survey provides compensation data for executive, management, and hourly personnel on a national and state level by company size. Complete listing of job positions included in the survey and sample pages for selected positions are accessible free online.

Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries -  Publishing, Except Software
http://www.bls.gov/oco/cg/cgs013.htm
Information provided includes a description of the nature of the work, number and types of jobs, education and training, wages and earnings, employment outlook, and sources for additional information. All information is free online.

Officer Compensation Expense
See "BizMiner Industry Financial Ratios" above for report including this data.
Five-year comparative financial analysis details officer compensation expense in both dollars and as a percentage of sales. Available by sales size range, and also in small business, sole proprietor, and business start up versions. Sample financial reports can be viewed free online.

More Compensation and Salary Data
For more compensation and salary survey data available from ERI Economic Research Institute, PayScale, Salary.com, and other sources—including average salary, salary range, incentive compensation, and employee benefits information for a wide range of jobs and industries, see Compensation and Salary Surveys.




Business Valuation Resources


Cribb, Greene & Associates
Cribb Greene Report
http://www.cribb.com
Report focuses on mergers and acquisitions of daily and weekly newspaper, shopper, and specialty paper companies. Other sections include publications for sale, various sale topics, and industry sales and mergers. Cash flow and revenue multiples and an up-to-the-minute discussion of the publication marketplace available upon request by newspaper owners.

Small Business Valuation Formula Multiples
Book, Magazine, and Newspaper Publishers
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for book, magazine, and newspaper publishers and more than 200 other industries. Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.

BVMarketData
Private Company Sales Transactions Databases
Pratt's Stats®  http://www.bvmarketdata.com/PSAdvSearch.asp
BIZCOMPS®  http://www.bvmarketdata.com/BIZAdvSearch.asp
Free "Visitor Search" allows users to search thousands of private company sales transactions by SIC Code, NAICS Code, or business description for comparable business sale transaction data, including revenue, earnings, and EBITDA multiples. Data can be purchased as a single report or by subscription.


More Business Sale Transaction Data
For more business sale transaction data available from BizBuySell®, Done Deals, MergerStat, Public Stats™, and other sources for a wide range of industries, see Business Valuation Multiples and Merger & Acquisition Transaction Data.



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