Industry Research Reports
Newspaper Publishing
http://www.ibisworld.com
Reports provide in-depth industry analysis and five-year growth forecasts, with special focus
on the underlying structure and external forces and relationships that affect industries and their
performance. Report sections include:
Sample report is available free online.
Newspaper Association of America
Trends and Numbers
http://www.naa.org/TrendsandNumbers.aspx
Various sections provide information on consumers, audience profiles, readership, newspaper websites,
advertising expenditures, circulation expenditures, and total paid circulation. All information is
accessible free online.
Newspaper Publishers
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and developments,
business trends, risks, and opportunities, and include a five-year growth forecast. Profiles are
updated quarterly and include:
Sample report is available free online.
BIA Financial Network
Investing in Newspaper Market Report
http://www.bia.com/Research-and-Forecasts/Publications/Investing-In-Newspaper/
Report profiles both daily and weekly newspapers and includes historical and projected market demographic
and economic statistical data, circulation detail, and estimated circulation, advertising, and total
revenues by DMA (designated market area). Sample market report is available free online.
Industry Financial Ratios
Newspaper Publishers
http://www.bizminer.com Search for "511110"
Five-year comparative financial statement analysis includes income statements with expense detail,
balance sheets, cash flow statements, and key business and financial ratios. Reports are available
by sales size range and in sole proprietor and business start up versions. Sample financial statement
reports with detailed financial ratio analysis can be viewed free online.
Inland Press Association
Information resources available from this organization include:
Inland/INFE National Cost and Revenue Study for Daily Newspapers
http://www.inlandpress.org/research/
Industry-wide survey prepared to assemble and analyze cost and revenue figures for newspapers
in all circulation categories.
Traditional Wisdom
http://www.inlandpress.org/research/traditional_wisdom/
"Traditional Wisdom" are benchmarks developed over many years and commonly accepted as the industry
standard. The Inland/INFE National Cost and Revenue Study for Daily Newspapers tests the validity
of those standards and shows what the "real" rule of thumb should be for a certain circulation
newspaper. Available free online.
Inland Press Association
Newspaper Industry Compensation Survey
http://www.inlandpress.org/research/
Annual study covers the pay levels and pay practices of newspapers in the United States and Canada.
It provides comprehensive pay data that enables newspapers to compare their compensation levels geographically,
by circulation size and with the newspaper industry as a whole.
ERI Economic Research Institute
Publications and Media Salary Survey
http://salary-surveys.erieri.com/
Salary survey provides compensation data for executive, management, and hourly personnel on a national
and state level by company size. Complete listing of job positions included in the survey and sample
pages for selected job positions are accessible free online.
Cribb, Greene & Associates
Cribb Greene Report
http://www.cribb.com
Report focuses on mergers and acquisitions of daily and weekly newspaper, shopper, and specialty paper
companies. Other sections include publications for sale, various sale topics, and industry sales and
mergers. Cash flow and revenue multiples and an up-to-the-minute discussion of the publication marketplace
available upon request by newspaper owners.
Small Business Valuation Formula Multiples
Book, Magazine, and Newspaper Publishers
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for book, magazine, and newspaper publishers
and more than 200 other industries. Valuation multiples are derived from market transactions as reported
by BIZCOMPS®, with the primary focus on small companies priced at less than $1 million.
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